Paper Tigers [E197]
Thanks to our Partner, NAPA Autotech Training and Pico Technology
The Role of Content in the Automotive Industry
- Matt reflects on his own content creation (radio ads, podcasts) aimed at demystifying auto repair for customers.
- The importance of transparency: explaining shop practices (e.g., credit card fees, brake fluid exchanges) without vilifying other shops.
"Chest-Thumping" vs. Educational Content
- Critique of shops/technicians who create content showcasing their successes while trashing other shops.
- Shoutout to Oz Mechanics for focusing on excitement/problem-solving rather than tearing others down.
The "Paper Tiger" Phenomenon
- Term borrowed from martial arts: Those who "talk the talk" but can’t "walk the walk."
- Historically, this applied to instructors who lacked hands-on skills—now amplified by social media’s reach.
- Example: A shop’s viral "success story" video ignored early diagnostic clues, leading to a questionable repair path.
Ethical Dilemmas in Content Creation
- Should experts call out errors in others’ content? Risk of appearing elitist or "stealing thunder."
- Public vs. private feedback: Acknowledging mistakes (e.g., follow-up videos) builds trust with audiences.
The Power of Collaboration
- "Rising tides lift all boats": Success doesn’t require devaluing peers.
- Admitting fallibility (e.g., ScannerDanner’s approach) strengthens credibility.
Notable Quotes:
- "Pushing people down to prop yourself up is like drowning together—collaboration is survival."
- "Paper Tigers thrive in the spotlight but crumble under real-world scrutiny."
- "The motoring public doesn’t see diagnostic missteps—they just see a fixed car. But should we hide those mistakes?"
- "Can we check our egos at the door? Honesty and humility might just be the best marketing tools we’ve got."
Thanks to our Partner, NAPA Autotech Training
NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.
Thanks to our Partner, Pico Technology
Are you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today!
Contact Information
- Email Matt: mattfanslowpodcast@gmail.com
- Diagnosing the Aftermarket A - Z YouTube Channel
- Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and Spotify
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
