Episode 20
Follow the Money - Inspiration from Mike Rowe [E020]
Follow the Money - Inspiration from Mike Rowe
- Mike Rowe of Dirty Jobs fame has a lot of good advice.
- One of them that I liked, but aimed at young people is, to show up early, stay late, keep your eyes open your ears open and your mouth shut work hard. Get. And become indispensable. I think that is really, really, really good advice. I don't think it gets executed nearly as well as it should. I think our society is breeding you know, a certain level of entitlements and they're not alone.
- Just the ones coming into uh, the auto repair profession are not the only ones that are feeling entitled and it isn't just young people.
- The whole point is when Mike starts taking a high-altitude view of dirty jobs that, you know, over the course of the year, Something becomes very apparent to him, not to us as the viewers
- One of those is most of those people are millionaires, meaning that the owners of those businesses.
- And that's kind of the moral of the story. It really is. And I guess this is a quote that he has said aimed at young people, don't follow your dreams, follow the money.
- Your competition, pretty much all service, the same car lions do pretty much all the same type of work. They all have tire machines. They all have tools and equipment to do, you know, brake services and all that. One, maybe two scanners, aftermarket.
- The difference as I'm thinking about this, follow the money, do stuff that nobody else wants to do
- Are you working on Volvo, Mercedes, Audi, Land Rover? Many in your market do not want to touch them.
- Do all shops in your area know you work on them?
- Do you have a large lift that can hold a Sprinter van? Are you the go-to shop for that?
- Do you have factory scan tools?
- Are you environmentally friendly? If yes does the marketplace know that?
- Are you a timing belt/chain specialist?
- Are you doing stuff that others do not want to do? ‘Follow the Money
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Contact Information
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
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The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
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